Posts Tagged ‘LeBron James’


July 26, 2008


July 7, 2008


The LeBron James Vogue magazine cover may or may not have been racist. That’s debatable.

What’s not open for debate is that the controversial cover did NOT help newstand sales. The twenty-three cent pizza promotion may have been a BIG hit, but the final sales figures are in and the April issue of Vogue featuring James on the cover was a bust. It sold just over 300,000 copies.

That’s the second worst selling April edition of Vogue this decade. It’s also the second lowest selling edition of the fashion magazine this year.


May 14, 2008



The USA Today is reporting:

Before he silenced the Boston Celtics last night, LeBron James first had to quiet down his mother, Gloria.  And you can tell from this AP photo by Marc Duncan that he was none too happy about it.

Ms. James came roaring into the action in the second quarter when her son was wrapped up on a breakaway dunk attempt by Paul Pierce.

“I told her to sit down, in some language I shouldn’t have used,” James said. “Thank God today wasn’t Mother’s Day.”



May 9, 2008

It’s always nice when a giant corporation can turn a gaffe into a bonanza. Today was the day Papa John’s was forced to sell pizzas throughout Ohio for just 23 cents apiece. The pizza chain’s offer came after a proposed Ohio-wide boycott.

Ohio fans in general and Cleveland Cavaliers fans in particular were angered at Papa John’s because of a promotion they ran in the Washington D.C. area during the first round of the NBA playoffs. The company sponsored jerseys that mocked on Cavaliers star forward LeBron James. Wizards fans were given jerseys with “Crybaby 23” printed on the back.

Cleveland fans reacted with anger and were organizing a statewide boycott of Papa John’s. In response the company offered 23 cent pizzas (James’ jersey number is 23) for one day at select Ohio locations in the Cleveland and Akron areas.

The result has been chaos. People in those two economically depressed areas have lined up literally thousands deep for the pizza.

The secondary result of the promotion has been the largest amount of FREE publicity ever given a company. The promotion has generated huge amounts of free national publicity for Papa John’s but the coverage it is getting in Ohio is INSANE.

One television station is offering 24 hour coverage of the event. Many are going with continuous coverage throughout the day. The event has also required a strong show of force by local police to prevent “pizza riots” by hungry patrons who might get shut out of the promotion. Several franchises have literally run out of pizza and are being forced to issue “rain check” vouchers. No pizza after standing in line for six hours. Call in the riot squad!

Maybe I’m just a cynical, jaded media type who has received too much FREE pizza in his life, but this is utter insanity. Why in the hell would anyone stand in line overnight for pizza? It boggles the mind.

Here are some pictures of “23 Cent Pizza Day” in Ohio:


March 20, 2008


LeBron James is a basketball player who transcends his sport. James is even on the cover of this month’s Vogue magazine. That makes the Cleveland Cavaliers star just the third man in history (following Richard Gere and George Clooney) to appear on the fashion magazine’s cover.

But putting an African American man on their cover for the first time in its history has actually led to charges of racism against Vogue.

ABC news managed to dig up a history professor who says the image of a snarling black man with his arm around the waist of a beautiful white woman actually invokes images of racism. The professor says this is age-old symbolism that can be seen in white culture from King Kong movies all the way back to ancient pottery. Professor Jason Rosenfeld, who teaches art history at Marymount Manhattan College says,

“Here you have an image of a black male athlete in an exceptionally aggressive stance, wide footed, bending over, clutching her with his arm,” said Jason Rosenfeld, professor of art history at Marymount Manhattan College. “It’s one thing to have an athlete in that kind of pose and with that kind of expression on a court after he or she has done something miraculous. It’s another thing to couple it with someone who is of an entirely different ilk and gender. That turns it into a racially charged image.”

“When you’re for the first time putting a black man on the cover, and this is the way you’re depicting him, it means that you’re going nowhere,” Rosenfeld said. “Pose LeBron in the pose of a Greek God and pose her as a Venus — then you’re upping the conversation.”