Archive for the ‘collegebasketball’ Category


April 22, 2008




Awful Announcing (and SPORTSbyBROOKS) has the story that Billy Packer may finally be on his way out at CBS. Awful Announcing, in fact, is calling for Packer’s ouster,

I’ve said it before and I’ll say it again. Billy Packer is a cancer to CBS. The guy has called a black player a monkey, made sexist remarks on-air about a female player, used the term fag during an on-air interview, and even told a woman worker at Cameron Indoor Stadium, “Since when do we let women control who gets into a men’s basketball game? Why don’t you go find a women’s game to let people into?” Every single time CBS defends the guy and for what?

All of the sexist, racist and idiotic remarks take a backseat to the guy losing the network millions of dollars. Either way…’s time to make the move CBS.

As AA points out, all of Packer’s racist and sexist remarks and boorish behavior never got him in trouble with the network. What did? Apparently a sponsor complained about Packer LITERALLY telling fans to “turn off” the Kansas/North Carolina game. (North Carolina eventually cut the Kansas lead to four points before losing.)
Media critic Bob Raissman of the New York Daily News points out,

CBS is paying $6 billion for the right to air the tourney over the life of its contract with the NCAA. From a business perspective, telling viewers to turn off the TV is not a great idea, especially in a soft advertising market.


March 16, 2008


CBS will make a reported $25 million in ad sales with its internet broadcasts of March Madness this year.

By comparison, that’s nowhere near the $450 million dollars that the network will bring in for ad sales of its television broadcast of the NCAA basketball tournament. Still, it’s double what the network made just last year on its “March Madness On Demand” internet broadcasts.


Plus, because of the low cost of broadcasting games on the internet, that 25 million represents $ 18 million in pure profit.

It also represents a trend. More and more sports content is going to be offered online.

“This is only the beginning,” said James McQuivey, an analyst at Forrester Research Inc. in Cambridge, Massachusetts. “More events will find this success in the coming year. The Beijing Olympics is an obvious one.”


Major League Baseball is another sport that has been raking in extra cash because of people watching games on their computers.

Also, keep in mind, this is basically found money for the networks. Internet sources of revenue didn’t even exist when CBS negotiated its current tv deal with the NCAA. In fact, March Madness On Demand itself didn’t exist until 2006.


Now CBS has exclusive rights for the internet broadcasts of March Madness. And they didn’t have to pay a cent for those rights.

That’s certain to change in the future.