OLYMPIC SWIMMER MICHAEL PHELPS BEING CALLED “SAVIOR” OF NBC

ACTUAL PHOTO OF MICHAEL PHELPS THAT APPEARED IN TODAY’S NEW YORK POST

Not only has American swimmer Michael Phelps dominated the Olympics, but now he’s being given credit for single-handedly saving an entire television network.

According to today’s New York Post, before the tv ratings and ad revenues were released for this year’s Olympics, General Electric, the parent company for NBC tv, was said to be planning to sell the fourth rated television network. Now, in light of record ratings and over a billion dollars in Olympic ad revenues, NBC has been saved.

Experts consider Phelps the sole reason for NBC’s turnaround. Viewers that have turned in to watch Phelps are the sole reason this Olympics has outdrawn the 2004 games in Athens. Although Super Bowls are still the biggest single day events in television, this year’s Olympics have sustained monster ratings over an entire week. So far 168 million Americans have watched at least part of the Olympics on NBC. That doesn’t even count the viewers on NBC’s sister stations (CNBC, MSNBC, USA Network and Oxygen.) Every time Phelps has raced between 24-33 million Americans have been watching.

Advertising are flooding NBC looking to get on the Phelps/Olympics bandwagon. So much so that NBC’s sales have increased across the board for the entire network. No wonder today’s Post article called Phelps a “savior.”

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