The LeBron James Vogue magazine cover may or may not have been racist. That’s debatable.

What’s not open for debate is that the controversial cover did NOT help newstand sales. The twenty-three cent pizza promotion may have been a BIG hit, but the final sales figures are in and the April issue of Vogue featuring James on the cover was a bust. It sold just over 300,000 copies.

That’s the second worst selling April edition of Vogue this decade. It’s also the second lowest selling edition of the fashion magazine this year.

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