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The UFC has just reached its biggest mainstream marketing breakthrough yet. UFC action figures and other toys will soon be hitting the shelves at Wal-Mart.

UFC’s has reached an agreement with toy manufacturer JAKKS that will put UFC action figures and other mrchandise in major retailers such as Wal-Mart, Target and Toys”R”Us.

The deal comes one week after the “major” announcement by UFC of Lorenzo Fertitta being named the CEO of UFC. MMA Junkie speculates this deal and one recently signed with JC Penney are the types of mainstream  marketing agreementments you will see more of from UFC now that Fertitta, a bigtime casine executive, has joined the company’s fulltime.

UFC action figures are expected to hit the shelves at Wal-Mart, Target and Toys “R” Us for Christmas of 2009.

Speculation is the first UFC figures available will be Brock Lesnar and a “classic” Tank Abbott since JAKKS can simply repackage the pair’s already existing WWE toys.

Action figures generated $1.5 billion dollars in sales last year. Here’s the scariest stat you’ll see today: fully one third of those sales aren’t purchased as toys but as “collectibles” for males 15 or older.


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