CBS HAPPY WITH MMA RATINGS

KIMBO SLICE

CBS is reportedly thrilled by the tv ratings from its initial showing of MMA.

According to preliminary Nielsen numbers, CBS won Saturday night and cleaned up in every key demopraphic thanks to the telecast of Elite XC. Despite almost universal ridicule for what went on in the cage (Dan Wetzel of Yahoo! Sports called it an “entertainining disaster”) there were plenty of positives to take from the initial edition of the CBS “Saturday Night Fights.”

Most importantly, according to USA Today and their media column, CBS’s ratings for men 18-34 were up %271 from their regular Saturday night programming. If you watched the telecast, this allowed the Tiffany Network to load up on fast food and video game commercials as well as other sponsors who would ordinarily NEVER touch the station in that time slot.

Also, Saturday’s ratings don’t even include the main event of the evening-the Kimbo Slice fight. The production value of the program was so incompetent that the show ran 45 minutes late. Therefore, NONE of the Kimbo slice fight (which took place after 11:30) was measured in the ratings.

 

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