TV: NBA PLAYOFF RATINGS WAY UP

 

Mediaweek is out with the cable tv ratings from last week and, because of the NBA playoffs, TNT is the top rated network on ad based cable television. 

TNT captured four of the top10 shows on cable. A Lakers/Jazz playoff basketball game drew 5.43 million viewers. Game 6 of the Celtics/Cavaliers featuring one the games great young stars (LeBron James) and one of the country’s top media markets (Boston) not only drew 5.41 million viewers but it was THE highest rated show on cable with viewers aged 18-49. That’s a HUGE ratings win for the NBA in terms of demographics.

TNT’s ratings for the NBA playoffs are up across the board in every demographic.

Like TNT, ESPN’s ratings have received a significant boost by the NBA playoffs. Their ratings are up 27 percent over last year’s coverage. Most importantly, ESPN’s ratings are up an astonishing 43 percent in the key male 18-34 demographic.

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One Response to “TV: NBA PLAYOFF RATINGS WAY UP”

  1. Darryl jessup Says:

    Steve Kerr is very bad you should replace him very son.

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