From Gawker.com:

Last year Americans spent more money on their pets than on their children. Therefore, it was only a matter of time until the pharmaceutical industry tapped into this:

A drug for overweight dogs.

Slentrol, a diet drug for dogs, recently launched a new ad campaign. (see above youtube video)

Gawker also interviewed a pet “personal trainer” who says, the key to a pet’s weight loss is the right kind of exercise-like DOGGIE PILATES:

“What I tell every single owner is that the key to rehab and longevity is the right kind of exercise,” the founder of a wellness and weight loss clinic for dogs, Jessica Waldman, said. “The wrong kind of exercise is uncontrolled play.” Fetching and frolicking — that kind of uncontrolled play? Isn’t that exactly what most dogs need more of? “Oh no. No, no,” Ms. Waldman, a vet, said. She has her canine clients running obstacle courses and jogging on an underwater treadmill. And then there’s pooch Pilates — formerly known as “begging.”

“When you teach a dog to beg, meaning you ask them to sit up, that’s core abdominals,” Ms. Waldman said. To further strengthen and tone, “We teach them how to go into sort of a ‘down dog,’ where their head is down toward the ground but their rear legs are up high.”

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