This Bud’s NOT for you!
That’s what American sports franchises may soon be finding out. This week American brewer Anheuser-Busch was bought by a European brewing company called InBev for $52 billion.
According to an article in the USA Today, Budweiser (the signature beer for the AB franchise) spent $218 million on sports ads last year. Analysts say that spending will be slashed by the new owners. The USA Today article says Budweiser’s sports ad budget may be cut by a third (or more.)
OUT TO PASTURE ?